100 Disruptive Brands 2017

Disruptive Brands

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2017

Casper

Casper launched in 2014 with a view to providing perfect mattresses direct to consumers. The twist is that the company sells only a single type of mattress, delivered in a small, manageable box.

The company has now decided it can afford to diversify, launching a single type of ‘perfect’ pillow and sheets. Speaking to The New York Times, founder and CEO Philip Krim said: “When you check into a hotel, they don’t ask you do you need medium, firm, plush-firm or plush soft? There’s one mattress.”

Reportedly one of the fastest growing consumer brands of all time, it earned $100m (£78m) in revenues in its first full calendar year, 2015. At present, foam beds make up 20% of a £1bn UK mattress retail market but less than 10% of sales happen online.

Casper’s five founders, whose backgrounds include product engineering, design and ecommerce, have received funding from a number of venture capital sources totalling $69.95m (£54m).

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