100 Disruptive Brands 2017

Disruptive Brands



London-based food delivery startup Deliveroo is attracting investors’, as well as foodies’, attention – it has raised more than £130m and is different from other online food outlets because it focuses on higher-end restaurants that do not normally offer takeaways.

Founded in 2013 by investment banker William Shu (who drove its first delivery scooters around Chelsea) and developer Greg Orlowski, it now delivers in several European countries, the UAE and Australia and plans to roll out to other countries.

It is also enabling other startup businesses to trade ­– west London-based BodyKitchen, for example, has launched exclusively on Deliveroo’s platform ­– and claims that restaurants that do not usually offer takeaways can increase their revenues by up to 30%.