100 Disruptive Brands 2017

Disruptive Brands



Intriguingly described as the “love child of Instagram and eBay”, social shopping app Depop is an online marketplace for used items.

The free app enables consumers to easily sell items by taking a square format image, adding a description with hashtags and setting a price. Buyers and sellers can ‘like’ items, message each other, haggle over prices and share comments, creating a community.

Founded in 2011 by industrial designer and creative entrepreneur Simon Beckerman, the company was born in H-Farm, a tech incubator and business startup centre in Italy. In 2012, following a successful launch, Depop set up its headquarters in London and has since opened offices in Milan and New York.

The company raised $8m (£5.5m) in 2015 and the app has been downloaded over three million times, with tens of millions of items bought and sold.