100 Disruptive Brands 2017

Disruptive Brands



Parcel delivery service Doddle was set up in 2014 to serve time-starved, cash-rich workers who are prolific online shoppers but struggle to pick up and receive orders.

Founded by Tim Robinson while he was working as managing director of Network Rail, the parcel service enables consumers to pick up click-and-collect deliveries and send parcels from its 44 urban stores.

In the run up to Christmas 2015, Doddle recorded 1,217% year-on-year growth and between October 2015 and January 2016 the number of MyDoddle members grew from 85,000 to 130,000.

The company was originally a joint venture between Network Rail and Lloyd Dorfman, the founder of Travelex, but he bought Network Rail’s share in 2015.

Doddle has recently created two new services: Doddle Runner, where runners collect parcels from members’ work and deliver them, and Doddle Neighbour, which pays people to take in parcels for neighbours. The company expects to have over 300 stores by 2017.