Giphy was launched in 2013 with the aim of letting the world search, discover and share gifs. It has since become known as the ‘Google of gifs’, letting users upload and tag gifs to make them searchable on the web and through its native mobile apps.
The technology enables media networks and publishers to use live gifs in their own content and the company has also integrated with chat platforms Slack and Facebook Messenger.
Giphy was founded in New York by Alex Chung, a former hardware engineer at Intel, whose other startups include The Fridge, a private social network acquired by Google.
Giphy was valued at $300m (£208m) after closing a $55m (£38m) Series C funding round in February 2016, led by Lightspeed Venture Partners. The company has 150 million unique monthly visitors and has just opened a studio in Los Angeles.