100 Disruptive Brands 2017

Disruptive Brands



Earlier this year, Uber’s director of experience coined the term “conversational commerce” – loosely described as “using messaging to interact with people, brands or services and bots”.

Angel.ai, formerly GoButler, brings this idea to life, using artificial intelligence to automate conversational commerce.

Founded in Berlin in 2015, the company’s first product is its flight search and discovery tool that uses natural language to find flight options based on an individual’s personal preferences – much like an automated travel agent.

Founded by ex-Rocket Internet employees Maximilian Deilmann, Jens Urbaniak (both now departed but still shareholders) and CEO Navid Hadzaad, the company relocated to New York in January 2016, expanding to the US market.

The company’s most recent investors are also US-based. Angel.ai received $8m (£5.5m) in its first fundraising round, led by General Catalyst Partners. GoButler is available in Canada, the UK, Germany, Austria and Switzerland.

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