100 Disruptive Brands 2017

Disruptive Brands



Described as the ‘Tinder for fashion’, Grabble curates retail content covering fashion, lifestyle and beauty products.

Users can create personalised stores, track items, search by style and recommend items to friends, as well as receiving sale alerts and bespoke offers. In turn, the platform enables retailers to turn their product pages into native mobile content, from which users can quickly view and purchase.

Formed in 2013 by Daniel Murray, former director at Campus Communications, and Joel Freeman, a former senior associate at PwC, London-based Grabble raised £1.2m in funding last year to expand into the US and Asia. T

he company has more than 375,000 registered users and 100,000 monthly active users, and in March 2016 the app processed 110,000 sales. Its retail partners include Asos, Topshop and Selfridges. Since launching in 2014, Grabble has been featured as the “best new app” in 34 countries by Apple.