Aimed at disrupting the distribution of mobile commerce, Mobula is a technology platform that allows apps to be created in days, enabling brands to tap into the emerging opportunities presented by native social media applications.

The idea for Mobula was inspired by Google’s June 2016 announcement to replace mobile web with Android apps, removing the need to download anything. The company, which employs 20 mobile experts, has coined the phrase ‘native commerce’ to explain how commerce happens seamlessly within native apps such as Facebook and Instagram.

Launched by childhood friends Daniel Murray and Joel Freeman, who also co-founded fashion app Grabble (one of 2016’s 100 Disruptive Brands), Mobula raised £1m in February 2017 from investors including Alexander Heineken, Guy Hands, and the founders of Photobox, Graham Hobson and Mark Chapman.

The app claims to offer a conversion rate to sale that is four times better than on mobile web, while its average revenue per user is five times greater than on mobile web.