100 Disruptive Brands 2017

Disruptive Brands

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2017

Nanit

Drawing on its expertise in smart cameras, Nanit has developed a baby monitor linked to a mobile app that tracks sleep, humidity, temperature, sound and motion.

Nanit has stolen a march on competitor products by offering an intuitive breakdown of infant sleeping patterns and behavioural insights that do not require a wearable. Parents pay a subscription to access Nanit Insights’ colour-coded sleep score, which uses four key metrics: sleep patterns, parent interventions, sleep onset and total hours of sleep.

The New York-based company was co-founded by Assaf Glazer, who previously worked at electronics company Applied Materials and has a PhD in computer science, Tor Ivry, who led engineering at Applied Materials before joining Philips Healthcare, and Andrew Berman, formerly an investor at Norwest Venture Partners.

Nanit has raised $6.6m (£5.1m) in seed funding led by Upfront Ventures, with participation from 645 Ventures, AME Cloud Ventures, Flex, RRE Ventures, Story Ventures, Vijay Chattha of VSC PR and Wareness.io.