100 Disruptive Brands 2017

Disruptive Brands



Ometria is a customer insight and marketing automation platform with a mission to help marketers and brands compete with the likes of Amazon.

The business was founded in London in 2013 by Ivan Mazour and raised $2.5m (£1.7m) in seed funding in September 2015 bringing its total up to $5m (£3m).

The tool is designed to help retailers evaluate customers’ attitudes and work out what they like, so that brands can target them with relevant messages to encourage purchase. “If our system thinks they’re about to lapse, forget about you and never come back, we can tempt them back with a personalised offer,” Mazour told Techcrunch last year.

Ometria helps retailers gain a single view of their customers, gathering data from multiple sources and providing a dashboard per person, showing their average order value, products browsed and affinity by clothing category.

The business has worked with fashion and beauty brands Seraphine and Charlotte Tilbury, claiming a 60% increase in email revenues for the former and a 20% increase in productivity for the latter.