100 Disruptive Brands 2017

Disruptive Brands



In October 2015, CCS Insight predicted that the wearable technology industry would treble in value over the next five years. Canadian company OMsignal is well-positioned to capitalise on this growth, having launched in 2011 with the aim of building smart clothing that connects seamlessly with mobile devices.

The company’s shirts have bio-sensors embedded to monitor heart rate, breathing and activity, while the OMsignal app displays the data in real time on a mobile device.

Co-founded by Frederic Chanay, a mobile, telecoms and web executive and entrepreneur, and Stephane Marceau, former CMO at Yellow Pages’ Canadian arm, Yellow Media,

OMsignal’s technology powers its own-branded clothes as well as apparel from brands including Ralph Lauren. In January 2016, the Montreal-based company launched a sports bra that tracks metrics including heart rate, breathing rate and calories burned, and connects with fitness apps such as Strava.

The company has raised $14m (£9.6m) of funding to date.

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