Bespoke native ad platform Pollonize was born to address the belief that too much brand content is being created and simply not finding a relevant audience, resulting in a huge waste of money for advertisers.

Incubated within content marketing agency Adjust Your Set, the Pollonize platform integrates into a range of premium publishers’ websites to natively distribute brand content, with the emphasis on quality of engagement over quantity of impressions.

The company is the brainchild of founder and CEO of Adjust Your Set Chris Gorell Barnes, its co-founder Nick Timon and technical lead Jim Holmes.

Pollonize is seeing average engagement per page view of over one minute, and average click-through rates of 2.5%, while clients have included M&S, Spotify and Microsoft.

The company was bought along with Adjust Your Set in June 2016 for an undisclosed sum by the Oliver Marketing Group.