Pop-up shop platform Storefront was born of the desire to address the two-pronged challenge of brands needing to raise their profiles in new areas, and retail space owners needing to fill their property.

Co-founders Mohamed Haouache and Adrien Kerbrat, who launched the business in 2013, are both graduates of French business schools and former Wall Street employees.

The Paris-based company, formerly called PopUp Immo, connects brands and advertisers with the commercial property sector to create pop-up stores. The initiative enables brands to test the French market without committing themselves to a long lease.

After graduating from NUMA Sprint accelerator, Storefront recently joined Microsoft Ventures Accelerator to boost its global expansion and, after its successful French launch, is set to enter the London market.

To date, Storefront has been financed through its owners’ equity but it is raising its first round of funding.