London-based Scoop Retail aims to bridge the gap between the online and physical worlds for retailers, linking up customer kiosks and staff tablets in-store, and producing interactive changing room mirrors, apps and digital signage.

Scoop also helps retailers to operate on an omnichannel basis, as those who shop via multiple channels spend 82% more per transaction than those who only shop in-store. It enables staff to order products in-store, preventing customers from going elsewhere.

Former advertising executive Kim Weld Blundell and developer Richard Mason launched Scoop in 2015 and have so far raised £1m from private investors and TSB’s Smart Grant for Innovation.

It is working with various retailers to link up their existing systems, rather than investing in whole sets of new technology, and is working on ways to link up in-store technology with point-of-sale terminals.

Retailers can also view reports via a dashboard and customise apps for shoppers, providing them with product reviews and letting them pay for items.