100 Disruptive Brands 2017

Disruptive Brands



Storm is an ethical search engine and web browser that raises money for charities. Last year, WellChild, which supports seriously ill children in the UK, was the first to partner with it.

Storm works like a regular search engine but with a ‘give’ button displayed by certain retailers on results pages. When someone buys from a retailer, Storm earns a commission, which it gives to WellChild.

It was launched in 2015 with £2m of seed funding from various angel investors and brands involved include Waitrose, Virgin, Sports Direct, Currys and Boots. Storm aims to have 10 million active users within two years.

Alex Kontos came up with the idea with venture capitalist Andrew Crossland, while Storm’s CEO Kevin Taylor used to be a vice-president at cyber security company Symantec. Kontos is no stranger to startups, having coded web browser Waterfox in 2011 at the age of 16.