The Happiness Index is a cloud-based market research tool that gathers real-time data to help businesses understand how happy their staff are at work – and how content clients are too.

It aims to make staff surveys easy and mobile-based; speed, plus simplicity of data presentation are its main selling points. Its tagline is ‘Immediate cultural insight’.

Piloted by Chris Hyland, Matthew Stannard and Tony Latter in 2012 as a client-happiness measurement tool, it launched fully in 2014 and is now available in 19 countries.

Clients include News UK and ferry operator Stena Line, and a recent funding round raised £500,000 from a group of private angel investors. Brands can also use the tool for market research and to gain feedback on new business pitches, helping them identify problems early on and spot opportunities for cross-selling, as well as understanding why people are motivated to buy.