Online retail marketplace Trouva, formerly known as StreetHub, has been helping small homeware and lifestyle boutique stores compete with the likes of Amazon since 2013.
It was the idea of Mandeep Singh, Maxim Berglund and Alex Loizou, who have raised $4m (£3.1m) from investors including Index Ventures (which also backs well-known brands such as Asos and Net-A-Porter), Playfair Capital and a number of angel investors.
The brand’s name means ‘A Lucky Find’ and the Trouva ecommerce platform helps shoppers discover hidden gems in nearby independent shops using location technology and inventory data.
Among the stores signed up are Life Story, Edinburgh’s concept store for fans of Scandinavian minimalist design and Wales-based ethical living retailer House By Betty.
Users of Trouva can receive exclusive discounts and collect items or have them delivered to their home.