100 Disruptive Brands 2017

Disruptive Brands



Last November, Australian entrepreneur and former engineer Jacqueline Haines launched her website selling ethical sex toys and accessories.

Her social enterprise Vävven donates 30% of all profits to sexual health causes and sexual and reproductive health rights organisations. Haines’s mission is to drive change in the $15bn (£11.5bn) global sex industry by promoting modern sexuality in an ethical way to consumers.

She says her brand is part of the wellbeing and fitness sector and is age-fluid and gender-neutral.

The business’s website contains educational articles to make people more comfortable with various aspects of sex and sexuality, and a virtual store selling “ethically-manufactured lifestyle and intimacy products” from across the world.

Haines is looking for investment but admits sex industry brands can find it difficult to obtain funding.