100 Disruptive Brands 2017

Disruptive Brands



Last November, Australian entrepreneur and former engineer Jacqueline Haines launched her website selling ethical sex toys and accessories.

Her social enterprise Vävven donates 30% of all profits to sexual health causes and sexual and reproductive health rights organisations. Haines’s mission is to drive change in the $15bn (£11.5bn) global sex industry by promoting modern sexuality in an ethical way to consumers.

She says her brand is part of the wellbeing and fitness sector and is age-fluid and gender-neutral.

The business’s website contains educational articles to make people more comfortable with various aspects of sex and sexuality, and a virtual store selling “ethically-manufactured lifestyle and intimacy products” from across the world.

Haines is looking for investment but admits sex industry brands can find it difficult to obtain funding.

Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

With a subscription to Marketing Week Premium you will get full access to:

> World-renowned columnists

> Analysis & case studies

> Exclusive leading-edge insight

> Carefully curated reports & briefings from Econsultancy

> Plus, much more including a £300 discount for the Festival of Marketing

Subscribe now