100 Disruptive Brands 2017

Disruptive Brands



What3Words allows people to pinpoint a location using three words rather than a full address.

Instead of giving a location that could be inaccurate, or a latitude and longitude that is complicated, places are identified by three words allocated by an algorithm that covers the whole globe.

A location might be ‘table, lamp, spoon’, which is easier to remember than an address and more accurate because it relates to a specific 3m x 3m square space.

The company has secured $5m (£3.4m) in funding since being founded by Jack Waley-Cohen and Chris Sheldrick in 2013 and has partnered with governments, brands and businesses.

It is working with navigation app Pocket Earth, travel brand A Hedonist’s Guide and is helping festival operators and medical services so medics can find those needing attention quickly and accurately.

It can also be used in developing countries to allow humanitarian aid to be delivered to specific addresses, as the company says around 75% of the world suffers from inconsistent addressing systems.

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