‘The best videos across the web’ is the tagline of Winnin, which lets users have ‘video battles’ to choose their favourite clips. Brazilians Wilton Neto, a computer engineer, and Gian Martinez, a marketer, founded the platform in 2014.
It is based on the idea that what people are watching, rather than an algorithm, should decide what the most popular videos are on the internet. The homepage features ‘contests of the day’, such as ‘the greatest Harry Potter moments of all time’, where users can vote between two clips. Users can also create their own contests.
Winnin claims teenagers spend around 15 minutes on the site per session, and insights into their preferred videos means that brands can quickly find out which famous personalities the audience likes.
The Coca-Cola Company, which helped fund the site, has sponsored video clips via its Sprite and Fanta brands. Winnin claims to have 16 million unique users in Brazil and North America, and around 60% of those access it via their smartphones.