Distorted view in perspective

I write concerning Sean Brierley’s article “It’s time brands stood down from the moral high ground”, (MW last week) and the photograph of part of the Saatchi & Saatchi Design team therein. While it is nearly always a delight to be featured in Marketing Week, this is not one of those occasions.

The Saatchi & Saatchi Design team that worked with Comic Relief on their fundraising campaign were upset to see themselves misrepresented within the article denouncing the use of brands through cause-related marketing, to enhance companies’ ethical credentials.

Saatchi & Saatchi Design was approached by Comic Relief to see whether the staff were interested in working with them on a pro bono basis only (as Sean Brierley proposes in his piece), in support of their fundraising initiatives.

The Saatchi & Saatchi Design team donated thousands of hours of their time to complete the project in a genuine effort to improve the quality and efficacy of Comic Relief’s communications. There was no cynical attempt at improving our ethical credentials, just a genuine desire to do a good job for a good cause.

Simon Steel

Managing director

Saatchi & Saatchi Design

London W1


Observer claims Food Monthly has boosted circulation

Marketing Week

The Observer claims that the launch of Observer Food Monthly (OFM) on April 22 boosted the newspaper’s sales that day by five per cent. The OFM figure is based on the print total minus returns. The Observer hopes the monthly supplement, which casts an expert eye over the culture of food and drink, will repeat […]


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