Ditto nude posters start Love ad push

Cond矎ast’s promotional campaign for the launch issue of high-end fashion glossy title Love has started with a week-long booked digital image of naked pop singer Beth Ditto at the Westfield shopping centre.

Condé Nast’s promotional campaign for the launch issue of high-end fashion glossy title Love has started with a week-long booked digital image of naked pop singer Beth Ditto at the Westfield shopping centre.

Ditto’s nude, shot for the magazine’s cover as a stand against bland perfection in fashion, is appearing at key poster sites across the capital over the next week.

The bi-annual title, edited by former Pop editor and stylist Katie Grand, will also be promoted via all 1,200 of Condé Nast’s newsagent billboard sites across the capital and retail promotions nationwide from its launch day tomorrow (February 19).

The launch issue’s key “front of book” advertisers include Chanel, Louis Vuitton and Cartier, which have bought credit crunch busting four-page spots. The 360-page title, retailing at £5, has attracted advertising from “every major fashion house”.

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    Subscribers get unlimited access to unrivalled coverage of the biggest issues in marketing and world-renowned columnists, alongside carefully curated reports and briefings from Econsultancy. Find out more.

    If you are an existing print subscriber find out how you can get access here.

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers get unlimited access to unrivalled coverage of the biggest issues in marketing and world-renowned columnists, alongside carefully curated reports and briefings from Econsultancy. Find out more.

    If you are an existing print subscriber find out how you can get access here.

    Subscribe now