Dixons appoints retail marketing director

Dixons Stores Group (DSG) has appointed a marketing chief for its main retail brand, Dixons.

Operations director John Mewett has been promoted to marketing director. He will report to managing director Chris Langley.

Mewett’s appointment follows a management reshuffle at DSG, triggered by the departures of Dixons marketing director Stuart Carson, who is emigrating to Canada, and Currys marketing director Ian Ditcham.

PC World marketing director Peter Keenan was made assistant managing director at Currys and assumed responsibility for marketing at the chain. He in turn was replaced by PC World operations director Steve Campbell (MW March 13).

Mewett has been operations director at Dixons for a year. Before that, he was product marketing director at the chain.

The reshuffle comes on the back of poor Christmas sales and a warning, issued in January, that pre-tax profits for the year to the end of April are expected to fall below the &£320m to &£335m figure forecast by the City.

Last month, DSG announced plans to cut 350 jobs at its head office, a move which will save the company more than &£9m a year. The cuts are across the board and are likely to affect the marketing department.


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