The fundamentals of marketing are the same as ever despite changing media and consumption habits, but new Marketing Week research shows customer experience, data and brand strategy have gained in importance while advertising has become less of a day-to-day priority.
UK brands can learn a lot from their American cousins in how to offer great customer experiences, according to new research, which suggests investment in resolving customer complaints and better segmentation are needed.
The fight between the two sides in the EU referendum is as much a battle of marketing as it is a clash of ideas.
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On course to hit revenues of $1bn in 2021, used car startup Cazoo has developed a formula for fast-paced growth, mixing the right talent and a fixation on customer experience with a commitment to brand building.
As the Mirror revamps its brand for the first time in eight years, director of insight and brand strategy Andrew Tenzer explains why adding strategy to his remit was a “natural evolution” of his role.