Dixons Carphone’s CMO on what it takes to succeed following a merger

Mergers often cause more difficulties than synergies, but Dixons Carphone is swiftly growing profitability and its new group CMO Gary Booker is confident its disruptive approach to marketing will set it up for long-term success.

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Why retailers will regret creating ‘Black Friday’

Mindi Chahal

Black Friday has quickly become known for setting retail sales records despite the annual day of discounting being only a recent import from America, but it has also created stock and website headaches for retailers while costing them full-price pre-Christmas sales.