Mergers often cause more difficulties than synergies, but Dixons Carphone is swiftly growing profitability and its new group CMO Gary Booker is confident its disruptive approach to marketing will set it up for long-term success.
Dixons Carphone is looking to wearables, its new mobile network iD and improvements in customer satisfaction to build on its strong set of results in its first full year as a combined business.
Black Friday has quickly become known for setting retail sales records despite the annual day of discounting being only a recent import from America, but it has also created stock and website headaches for retailers while costing them full-price pre-Christmas sales.
Fashion ecommerce business Enclothed, whose founders will be speaking at Marketing Week Live on 28 April, rose to prominence last year following an appearance on the BBC show Dragons’ Den.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.