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Thomson in food brand promo deals

Marketing Week

Holiday company Thomson has lined up two third-party promotions, with Old El Paso and KP Nuts, as part of its drive to develop partnerships and maintain its “power brand” status. The initiative will see the Thomson brand appear on 2 million packs of General Mills-owned Old El Paso products, including Fajitas, Enchiladas, Tacos and Nachos. […]

Interbrew to launch half-pint Stella cans

Marketing Week

Interbrew UK is to launch “half-pint” Stella Artois cans in an attempt to reignite the stagnant lager category. Called Demi Beer, the new 284ml cans are expected to be available this summer. The launch will also attempt to appeal to “occasion drinkers” – who do not drink as a matter of course – as the […]

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