Dixons Group is expected to sign a deal imminently with suppliers to introduce financial products, including credit cards and insurance cover for heating and plumbing services, as predicted in Marketing Week last year (February 19, 2004).
Holiday company Thomson has lined up two third-party promotions, with Old El Paso and KP Nuts, as part of its drive to develop partnerships and maintain its “power brand” status. The initiative will see the Thomson brand appear on 2 million packs of General Mills-owned Old El Paso products, including Fajitas, Enchiladas, Tacos and Nachos. […]
Interbrew UK is to launch “half-pint” Stella Artois cans in an attempt to reignite the stagnant lager category. Called Demi Beer, the new 284ml cans are expected to be available this summer. The launch will also attempt to appeal to “occasion drinkers” – who do not drink as a matter of course – as the […]
CN Radio, the local radio operator, has bought Lakeland Radio in Cumbria.
We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
Staff at Sainsbury’s in Bath created the chain’s first signing store for the hard-of-hearing attracting worldwide media recognition.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Celebrating a brand’s anniversary shouldn’t be about complacency or introspection but a reassessment of what its heritage means for modern consumers.