DM Private Equity has announced the purchase of the Unwins Wine Group, the high street wine retailer.
Leo Burnett has created an advertising campaign for Procter & Gamble-owned Always brand.
I’ll let Nick Higham off his lack of homework, but just this once. He wrote: “So television at last has a marketing bureau… 50 years after the first television commercial” (MW February 17). In fact, TV was the first medium to have a marketing bureau, the British Bureau of Television Advertising (BBTA), jointly owned by […]
BSkyB has major expansion plans for its Asian TV channel Star, and it is not the only broadcaster to see potential in this sector. So why aren’t advertisers on the case?
Though it’s easy for marketers to be seduced by the short-term wins that come with lower-funnel activities, the evidence is clear: it takes a full-funnel strategy to make it through a downturn unscathed.
New data suggests corporate-NGO partnerships will only increase in importance over the next three years amid the cost of living crisis and war in Ukraine.
With more than half of marketers admitting effectiveness is not a defined role and rarely a priority in their business, are brands thinking clearly about how to properly resource their teams?
More than a fifth of brands have no employees with dedicated responsibility for marketing effectiveness, according to Marketing Week’s exclusive Language of Effectiveness Survey.