DM Private Equity has announced the purchase of the Unwins Wine Group, the high street wine retailer.
Leo Burnett has created an advertising campaign for Procter & Gamble-owned Always brand.
I’ll let Nick Higham off his lack of homework, but just this once. He wrote: “So television at last has a marketing bureau… 50 years after the first television commercial” (MW February 17). In fact, TV was the first medium to have a marketing bureau, the British Bureau of Television Advertising (BBTA), jointly owned by […]
BSkyB has major expansion plans for its Asian TV channel Star, and it is not the only broadcaster to see potential in this sector. So why aren’t advertisers on the case?
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From learning to speak up as a junior marketer to IAG Cargo’s transformation, it’s been a busy week. I’m stepping in for Russell this week, so here is my take.
From Coca-Cola dialling down its Olympics activations and Unilever trying to calm the row surrounding Ben & Jerry’s, to the shortlist being revealed for the Marketing Week Masters awards, catch up on this week’s biggest marketing news.
Bringing econometrics fully in-house can work for some brands, but finding a balance between external expertise and internal knowledge works best at insurer Aviva.
The new ‘Not your mother’s Tiffany’ campaign has angered the brand’s older customers, but this is new owner LVMH’s tried and tested formula for refreshing tired fashion labels for new consumers.