DMA joins initiative to promote B2B marketing communications

The Direct Marketing Association (DMA) has teamed up with six other trade bodies, including the Internet Advertising Bureau (IAB) and the Institute of Sales Promotion (ISP), to raise the profile and standard of business-to-business marketing communications in the UK.

The joint initiative, to be called the B2B Best Practice Alliance, will cover 14 areas of B2B marketing and also includes the Institute of Direct Marketing and The Market Research Society, as well as eight DMA councils.

Steve Dyer, managing director of Clockwork IMC and a member of the DMA B2B committee, is leading the initiative.

DMA chairman Rosemary Smith says: “The wealth of expertise and knowledge that such and alliance can bring to the table will create a truly comprehensive set of best practice guidelines in the B2B arena.”

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