DMA names first director of communications

The Direct Marketing Association (DMA) has promoted Rachel Aldighieri to the newly created role of director of communications and insight.

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Aldighieri will be responsible for developing the DMA’s marketing communications, events, research and work.

Her appointment is part of the industry body’s strategic plan to enhance its communications with its members, expand its content and engage with broader industry’s sectors.

Aldighieri has been handling the organisation’s press and publicity department and advising on policy and marketing communications since 2006.

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