Daily Mail & General Trust has reported display advertising revenues at the Daily Mail up 2.6 per cent and Mail on Sunday display revenues up 4.8 per cent for the five months to February. The Evening Standard saw ad revenues rise by nine per cent and Metro by 28 per cent, after distribution of the free newspaper was rolled out to more cities last year.
Claydon Heeley Jones Mason has created a European promotional campaign for Callaway Golf. Everyone who buys a Big Bertha driver until the end of the month will have the chance to win their money back if Phil Mickelson wins the US Masters.
Alfa Romeo is planning to re-establish itself as a premium brand with a three-year recovery plan that includes new launches and an increase in the number of European dealerships.
Whitehall is gearing up to launch a consumer campaign aimed at unmarried partners, making them aware of their legal right to make divorce-style claims for financial support. The move comes just in time for the General Election and for the Government to make a bid to attract gay voters to Labour. It is understood that […]
From Coca-Cola dialling down its Olympics activations and Unilever trying to calm the row surrounding Ben & Jerry’s, to the shortlist being revealed for the Marketing Week Masters awards, catch up on this week’s biggest marketing news.
Bringing econometrics fully in-house can work for some brands, but finding a balance between external expertise and internal knowledge works best at insurer Aviva.
The new ‘Not your mother’s Tiffany’ campaign has angered the brand’s older customers, but this is new owner LVMH’s tried and tested formula for refreshing tired fashion labels for new consumers.
While this month’s GfK research shows rising confidence in personal finances and spending money, expectations for the economy this coming year have once again dipped.