Survey reveals marketers are overworked and undervalued.
From campaigns that sung on social media to ads that helped save lives, Marketing Week takes a look at the top ads of 2015.
The Consumer Electronics Show (CES) was back in Las Vegas and bigger than ever this month. Some 200,000 attendees descended on the 2.5 million square feet of trade show space to find out about the latest tech innovations. For those marketers that weren’t there, here are the key takeaways.
At the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From mitigating the impact of Covid on your career to Virgin’s updated loyalty offer, it’s been a busy week. Here’s my take.
The car brand is investing hundreds of millions annually over the next five years as it looks to create a seamless digital experience for customers.
Consumer insights fueled a nudge campaign that helped drive sales of Irish haddock, hake and whiting.
Rather than slashing R&D budgets in response to the pandemic, the vice-president of L’Oréal’s tech incubator believes there is still “so much room” for innovation.