Survey reveals marketers are overworked and undervalued.
From campaigns that sung on social media to ads that helped save lives, Marketing Week takes a look at the top ads of 2015.
The Consumer Electronics Show (CES) was back in Las Vegas and bigger than ever this month. Some 200,000 attendees descended on the 2.5 million square feet of trade show space to find out about the latest tech innovations. For those marketers that weren’t there, here are the key takeaways.
Entertainment unseats FMCG to be crowned the best paid sector for marketers, according to the 2021 Marketing Week Career and Salary Survey, while those working for an industry or trade body bring up the rear in the salary stakes.
From the best paid sectors to the salaries marketers can expect to earn as they climb the career ladder, Marketing Week’s Career and Salary Survey examines the state of pay in 2021.
The female hygiene brand’s latest campaign highlights the relatively unknown condition of endometriosis, a move to spur women to speak up about the pain suffered to cut diagnosis time.
Despite one in six people in the UK being from an ethnic minority, only a third feel represented in marketing. But forward-thinking brands show what it takes to bridge the gap by partnering with influencers, local media and events.