There is an urgent need to translate digital views into TV audiences and vice versa otherwise brands will continue to be misled by thin digital video viewing estimates.
John Lewis’ managing director Andy Street has claimed success on social media is now crucial to ensuring people are talking about its brand, particularly at important times of the year such as Christmas.
In the first of a new series exploring the effectiveness of media channels, we explore radio, its strengths and the challenges it faces and what it needs to do to increase its appeal to marketers.
Research from Thinkbox and academics demonstrates the interplay between audio and video for recollection, effectiveness and distraction.
If the retailer doesn’t make £1.50 profit on each pound spent on marketing, it’s marketing budget will be reduced, said the business’s CEO.
The reshuffle follows the announcement that chief customer officer Alessandra Bellini will be leaving Tesco at the end of September.
The drinks company is looking to get even smarter with the investment choices it makes with increasing use of analytics tools that will allow it to improve performance across its portfolio, and not just on the flagship Jameson and Absolut brands.