Do marketers still want what Twitter is selling?
Twitter is “losing its oopmph” among marketers, failing to attract enough advertisers, amid growing competition for social media budgets from Snapchat, Instagram and Facebook.
Twitter’s new CMO kicks off marketing push to lure new users
Sarah VizardA series of videos and digital ads will aim to challenge idea that members are “supposed to tweet everyday” and instead show how Twitter is a platform for everyday news, events and interests.
Cannes day 1: Twitter’s CMO, vertical video and why innovation has become a drug
Sarah VizardCannes 2016: As the Cannes Lions Festival of Creativity gets underway in France we round-up everything you need to know from the day’s events.
Wimbledon hints it could soon broadcast full matches on Facebook and Twitter
Thomas HobbsWimbledon has a “never say never” approach to airing whole matches from the tournament on social media platforms such as Twitter according to Mick Desmond, commercial and media director at the All England Lawn Tennis Club.
CMO risk-taking, digital marketing jobs, budgets: 5 interesting stats to start your week
Marketing Week ReportersWe arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
Bringing digital under marketing’s remit and mentoring Gen Z: Your Marketing Week
Russell ParsonsAt the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From the marketing community rallying to support those who have lost their jobs to Domino’s bringing digital under marketing’s remit, it’s been a busy week. Here is my take.
How Refinitiv smashed its SEO target during domain migration
Matthew ValentineChanging its name and launching a new website presented Refinitiv with a tough SEO challenge, but after generating 20 million links in one year, it was a challenge the brand met head on.
Boohoo, Debenhams, Asos: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.