Do marketers still want what Twitter is selling?
Twitter is “losing its oopmph” among marketers, failing to attract enough advertisers, amid growing competition for social media budgets from Snapchat, Instagram and Facebook.
Twitter’s new CMO kicks off marketing push to lure new users
Sarah VizardA series of videos and digital ads will aim to challenge idea that members are “supposed to tweet everyday” and instead show how Twitter is a platform for everyday news, events and interests.
Cannes day 1: Twitter’s CMO, vertical video and why innovation has become a drug
Sarah VizardCannes 2016: As the Cannes Lions Festival of Creativity gets underway in France we round-up everything you need to know from the day’s events.
Wimbledon hints it could soon broadcast full matches on Facebook and Twitter
Thomas HobbsWimbledon has a “never say never” approach to airing whole matches from the tournament on social media platforms such as Twitter according to Mick Desmond, commercial and media director at the All England Lawn Tennis Club.
The Festival of Marketing launches effectiveness event
Marketing Week ReportersMark Ritson, Helen Edwards and CMOs from Nationwide and KFC confirmed for a new March event called The Bottom Line that will deliver insight into what marketers should spend their time and money on.
Domino’s merges digital and marketing teams
Lucy TesserasFormer Costa Coffee CMO Sarah Barron has been appointed to lead the restructured team, filling the role which has been vacant since ex-McDonald’s marketer Emily Somers departed last March.
How DTC brand Thinx tackled taboos and censorship with first TV campaign
Matthew ValentineDirect-to-consumer brand Thinx challenged people to think differently about menstruation.
Channel 4, LinkedIn, Clarins: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.