Do marketers still want what Twitter is selling?
Twitter is “losing its oopmph” among marketers, failing to attract enough advertisers, amid growing competition for social media budgets from Snapchat, Instagram and Facebook.
Twitter’s new CMO kicks off marketing push to lure new users
Sarah VizardA series of videos and digital ads will aim to challenge idea that members are “supposed to tweet everyday” and instead show how Twitter is a platform for everyday news, events and interests.
Cannes day 1: Twitter’s CMO, vertical video and why innovation has become a drug
Sarah VizardCannes 2016: As the Cannes Lions Festival of Creativity gets underway in France we round-up everything you need to know from the day’s events.
Wimbledon hints it could soon broadcast full matches on Facebook and Twitter
Thomas HobbsWimbledon has a “never say never” approach to airing whole matches from the tournament on social media platforms such as Twitter according to Mick Desmond, commercial and media director at the All England Lawn Tennis Club.
2023 marketing year in review: It’s been a bad year for…
Marketing Week ReportersFrom the purpose backlash and a crackdown on advertising vices to the decline of the meat-free category, 2023 has not been a good year for everyone in the marketing world.
‘We need the help of our competitors’: Yorkshire Tea on reinvigorating a declining category
Niamh CarrollYorkshire Tea has gained share to become the clear market leader in black tea, but as the top brand in a declining category it is now looking to fresh ways to stimulate growth in a contracting market.
Peter Field: Marketers are too disinvested in TV advertising
Chris SutcliffeTV is among the strongest media for landing effective advertising messages, argues analyst Peter Field – but “the god damn effective” channel remains undervalued compared to its nearest digital rivals considering the business outcomes it offers.
‘The penny has dropped’: Is purpose having a crisis of confidence?
Michaela JeffersonA few years ago purpose was seen as the solution to any brand problem. But now with even cheerleader-in-chief Unilever stepping back, where does purpose go next?