A series of videos and digital ads will aim to challenge idea that members are “supposed to tweet everyday” and instead show how Twitter is a platform for everyday news, events and interests.
Cannes 2016: As the Cannes Lions Festival of Creativity gets underway in France we round-up everything you need to know from the day’s events.
Wimbledon has a “never say never” approach to airing whole matches from the tournament on social media platforms such as Twitter according to Mick Desmond, commercial and media director at the All England Lawn Tennis Club.
GSK Consumer Healthcare’s CMO Tamara Rodgers believes there are “too many” siloes within organisations today, as she works on building collaborative and agile teams.
It started with a tweet and went on to raise over £20m to tackle food poverty.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From the rise of retail media to building marketing teams for success in 2022, it’s been a busy week. I’m stepping in for Russell this week, so here is my take.
With the roll-out of its media and insights platform this week, Tesco has expanded into a rapidly growing space for retailers which will offer brands the opportunity to better understand and target customers.