Dobbies picks Merle for ad account
Dobbies, the garden centre group, has appointed Scottish agency Merle following a four-way pitch for its advertising account. The agency will be producing new television ads for next spring.
Dobbies, the garden centre group, has appointed Scottish agency Merle following a four-way pitch for its advertising account. The agency will be producing new television ads for next spring.
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.
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Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
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