This week’s cover feature on how brands are fighting to overcome the negative perception of marketing has stirred a heated debate on MarketingWeek.co.uk and the @MarketingWeekEd Twitter stream on whether marketing itself needs rebranding. Follow the discussion as it happened via our Storify and join in the conversation.
Online video is predicted to capture 32% of online display spend by 2015. Nicola Smith looks at the innovations brands are using to make their video content stand out and reach the right people
‘On a human level, the film is a scorching and emotive experience. For marketers there is an extra level of interest.’
‘Homeless hotspots’ – using vulnerable people living on the streets as mobile Wi-Fi access points – sounds like something that might appear in Private Eye magazine or on satirical websites The Onion or The Poke. But homeless hotspots is a genuine initiative carried out at this year’s SXSW technology and music festival in Austin, Texas […]
The government is considering banning junk food promotions and ‘guilt’ aisles, but it appears a ban on junk food ads is not part of the plan to tackle obesity.
At the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From high street woes to behaviour change, it’s been a busy week. Here is my take.
From Virgin Money’s shift to music sponsorships to Carlsberg and TUI’s ‘welcome back’ marketing campaigns, we’ve rounded up the biggest marketing stories from this week.
Marketers and their agencies still struggle against business realities when trying to push the sustainability agenda, especially now survival is many businesses’ priority.