This week mobile firms O2 and Three revealed two very different strategies in dealing with mobile ads. O2 believes that telecos have a right to play in the ad space, while Three plans to “revolutionise the mobile advertising experience” by trialling ad blocking.
Ad blocking is not just a publisher issue, according to head of media and futures at Diageo, Isabel Massey, who believes that marketers aren’t doing as much as other parts of the industry.
A Jack Wills ad showing various male and female models drinking in their underwear and posing on a bed has been banned by the ad regulator for being overtly sexualised and “inappropriate” for younger teenagers.
As it battles with the Gambling Commission over the decision not to renew its National Lottery licence in 2024, Camelot has reported ticket sales of more than £8bn for the second year in a row.
Celebrating its 100th anniversary this year, apparel brand Dickies is on a mission to cater to a diverse consumer base spanning builders and tradespeople to skaters and artists.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
In the latest episode of Marketing Week’s podcast series, former Nike CMO Greg Hoffman discusses the origins of 2018’s ‘Dream Crazy’, the secrets of brand identity excellence and why restrictions can be joyful.