Dog charity launches adoption service via mobile

Battersea Dogs & Cats Home Dog is rolling out a new mobile push that aims to help boost fundraising and provide a new route for consumers to adopt pets.

DOGMOB.co.uk has been created by Brighton-based mobile content producer Mobstar Media and allows users to download images, screensavers, wallpapers, ringtones and “thank you” messages featuring dogs looking for homes. The aim is to create a link between the charity and payments for desirable dog-related content.

Visitors choose a Battersea dog they want to adopt, from four pets on the site at any one time, and text the dog’s name to short code.

Customers are then sent a link to a Mobstar wapsite where they can download four pieces of content – an animated screensaver, wallpaper certificate, a “thank you” video and barking ringtone.

Customers can also register for free news updates about their adopted dog.

A spokesman for the charity says: “Many dog lovers can’t own a dog and wonder how they can support our work. DOGMOB.co.uk is a wonderful new way for them to ‘adopt’ a real animal, to help pay for its upkeep and to have wonderful, colourful and cute content on their mobile phone.”

DOGMOB claims to be the first charity service of this kind.