Tennent’s, the Interbrew-owned Scottish lager brand, has appointed newly formed Glasgow-based agency Dog Digital to develop a website and online marketing campaign for the launch of Brazilian football game Futsal.
The £1.5m campaign, run in conjunction with the Scottish Football Association, includes television advertising and other marketing media. The website will act as the central communications hub for all the events involved.
Dog, which was formed by the merger of digital marketing agency Limone and new media agency MMI, won the business after a four-way pitch against two other Scottish agencies and one based in London.
Dog’s clients include Celtic and Rangers football clubs. It offers campaign management, digital marketing solutions, e-mail and viral marketing, online market research and search engine marketing.