Mediaedge:cia is understood to have won the £12m media brief for a Department of Health (DoH) campaign aimed at raising awareness of the risk of strokes. The agency won out against Manning Gottlieb OMD.
The DoH is still to appoint an advertising agency to the business. The review for both media and advertising started in May, with the process handled by COI.
Miles Calcraft Briginshaw Duffy, Bartle Bogle Hegarty and Delaney Lund Knox Warren have been shortlisted for the ad account.
The brief encompasses a three-year campaign advising the public on the symptoms of strokes as part of Government plans to reduce deaths from strokes and coronary heart disease by 40% by 2010.
Other campaigns from the DoH include its Change4Life anti-obesity programme, which is due to launch this autumn and aims to address issues around healthy eating.
The food industry, the Advertising Association, ad agencies and media partners are all expected to join forces on the initiative (MW August 7).