DoH reviews recruitment advertising

The Department of Health (DoH) is reviewing the advertising and media planning and buying accounts for its recruitment advertising business…

The Department of Health (DoH) is reviewing the advertising and media planning and buying accounts for its recruitment advertising business.

The pitch is being handled by the COI and the brief focuses on encouraging interest in the social care sector. The successful agencies will work on a new advertising campaign that will break next spring.

Abbott Mead Vickers.BBDO and Manning Gottlieb OMD, Publicis and PHD, Lowe and Experience and incumbents Leo Burnett and Starcom have been shortlisted to pitch for the account.

A DoH spokesman says: “This pitch is the result of our desire to regularly review and refresh our approach.”

Recommended

Estate agents cash in on househunters’ net gains

Marketing Week

As the UK’s property industry defies expectations of a collapse, use of the internet by househunters continues to grow and a host of websites now vie for the attention of consumers and agents alike. Rightmove.co.uk has appointed Equinox Communications and Connect Communications to handle its £4.5m media and advertising business (MW last week) as it […]

Seat boss steps down

Marketing Week

The president of troubled Spanish car brand Seat is stepping down at the end of the month. Andreas Schleef will be replaced by Audi executive Erich Schmitt…

BT launches online media centre

Marketing Week

BT has teamed up with US-based Podshow to launch a new online social media network enabling users to access music and video clips across the entertainment and music industry…

Comments

    Leave a comment