Domestic & General hits 5 million customers

Specialist warranty services group Domestic & General has recruited its five millionth customer in the UK. Growth at the insurance services provider has been largely driven by its Repair Plus One product which extends breakdown coverage on major appliances.

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“We are extremely pleased to have reached the milestone of five million UK customers, and especially proud that in our last customer survey we received post- repair satisfaction ratings of over 94%,” says group marketing director Mark Berryman.

The company has a strong direct marketing-oriented business model, selling extended warranties at the point of product registration through warranty cards or online. It is a major provider of white label services to over 150 UK and international brands and last year won the warranty programme account for Home Retail Group, owners of Argos and Homebase.

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