Pressure is mounting on Facebook after both the data regulator and the body that represents the UK ad industry raised concerns over an experiment conducted by the social network that manipulated users’ emotions.
Adidas is to drop its ban on retailers selling products on storefronts such as Ebay and Amazon if they promise to adhere to strict guidelines, a compromise that comes as the company braces itself for a competition probe following complaints by Sports Direct.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here.
The mobile network’s CEO explains why marketers have never had a better opportunity to make themselves indispensable and warns of the dangers of perfect data.
The combination of the nostalgia-tinged ‘Holidays Are Coming’ and its “heart-warming” ‘The Letter’ ad combined to make Coca-Cola the most effective advertiser in a year when brands found a number of ways to create effective marketing despite the pandemic.
We have rounded up Ritson’s 10 biggest columns from the past 10 years. Now it’s your chance to vote for your favourite.
Social media team roles and responsibilities can vary greatly, and there is lots of consider when deciding whether to insource or outsource, working with agencies and skills development.