Takeaway brand to improve mobile payments and twitter activity as online bookings account for over half of orders.
Domino’s Pizza is looking to improve its mobile payments systems and boost its Twitter activity in 2012 as the company’s online bookings account for over half its orders. Read the full story here.
Marketers have had to quick to learn the new techniques, adopt the new rules and embrace the new order, whilst also fighting for recognition of marketing’s strategic importance. So how much importance is placed on the development of marketing skills in order that organisations stay competitive? We put some questions to a panel of senior personnel whose job function specifically deals with the development of marketing capabilities at some top UK brands.
The broadcast and advertising industries must collect more data on TV viewers to better understand the effectiveness of targeted TV advertising, according to a report.
Virgin Media is taking over the ad breaks during ITV1’s coverage of The Brits tonight (21 February) to highlight the benefits of watching TV online using its “super fast” broadband.
Unilever is aiming to grow its brands through innovation that “scale and build categories”, rather than simply delivering “new news”.
Sainsbury’s reported higher than expected profit growth and increased optimism for its Nectar loyalty proposition, which it says is strengthening its retail media offer.
The sixth CX50 list of the UK’s top 50 customer experience professionals reveals the key trends in a complex and highly regulated sector.
Wise has driven much of its growth to date through word of mouth, but having evolved its proposition, the international banking platform believes now is the time to launch its first global brand campaign as it looks to build awareness.