Domino’s Pizza explains why it is chasing Facebook bots
Domino’s Facebook Messenger bot allows customers to place an order simply by typing ‘pizza’ as it looks to “the next frontier” of ecommerce.
Domino’s Pizza: ‘We have a much clearer brand identity than many of our fast food rivals’
Thomas HobbsHaving just launched a new campaign that utilises Snapchat lenses and gif creation website Giphy, Domino’s head of digital Nick Dutch says it has seen success by staying true to its brand while many of its rivals have lost sense of their identity.
UKTV uses Facebook Messenger chatbot as it launches first campaign for ‘disruptive’ on-demand TV brand
Leonie RoderickUKTV has launched the first campaign for its on-demand TV brand UKTV Play today (15 June), using a Facebook Messenger chatbot to serve up personalised TV show recommendations as it seeks to position itself as a “disruptive” entertainment service.
Brands hoping Facebook Messenger can redefine customer service
Thomas HobbsWith Facebook adding new tools to its Messenger platform, including the ability to scan unique user codes to start a conversation, both brands and agencies expect the social media giant to develop into a clearer customer service tool.
‘Brand love’ is banished to Marketing Week’s Room 101
Marketing Week ReportersMarketing Week readers have voted to put long deadlines for TV booking, the phrase ‘we know from research’, and ‘brand love’ into Room 101.
Misunderstanding marketing, inflation, creative talent: 5 interesting stats to start your week
Niamh CarrollWe arm you with all the numbers you need to tackle the week ahead.
How beauty marketers can reach ‘confused’ eco-conscious consumers
Megan TatumThe proportion of UK consumers that factor sustainability into their decisions when buying cosmetics and toiletries has never been higher. But, as new research by Teads reveals, major hurdles for marketers remain, from confusion to comparability to relying too heavily on social media to get their message across.
M&S, Disney, Santander: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.