Domino’s Pizza explains why it is chasing Facebook bots
Domino’s Facebook Messenger bot allows customers to place an order simply by typing ‘pizza’ as it looks to “the next frontier” of ecommerce.
Domino’s Pizza: ‘We have a much clearer brand identity than many of our fast food rivals’
Thomas HobbsHaving just launched a new campaign that utilises Snapchat lenses and gif creation website Giphy, Domino’s head of digital Nick Dutch says it has seen success by staying true to its brand while many of its rivals have lost sense of their identity.
UKTV uses Facebook Messenger chatbot as it launches first campaign for ‘disruptive’ on-demand TV brand
Leonie RoderickUKTV has launched the first campaign for its on-demand TV brand UKTV Play today (15 June), using a Facebook Messenger chatbot to serve up personalised TV show recommendations as it seeks to position itself as a “disruptive” entertainment service.
Brands hoping Facebook Messenger can redefine customer service
Thomas HobbsWith Facebook adding new tools to its Messenger platform, including the ability to scan unique user codes to start a conversation, both brands and agencies expect the social media giant to develop into a clearer customer service tool.
Marketoonist on AI productivity
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Marketing Week Mini MBA launches business management course
Marketing Week ReportersThe new course is designed to help senior marketers cross over into business management. It will be led by Helen Edwards, and feature renowned professors such as Roger Martin and Alison Fragale.
P&G’s brand chief on why prioritising accessible advertising is ‘good for growth, people and society’
Niamh CarrollThe barriers to introducing accessible advertising are relatively low, but the potential gains for brands are high, according to P&G Europe’s chief brand officer, Taide Guajardo.
What to do when you have no budget
Jon EvansAchieving big things on a small budget is possible. Here are four things to consider.