Domino’s Pizza explains why it is chasing Facebook bots
Domino’s Facebook Messenger bot allows customers to place an order simply by typing ‘pizza’ as it looks to “the next frontier” of ecommerce.
Domino’s Pizza: ‘We have a much clearer brand identity than many of our fast food rivals’
Thomas HobbsHaving just launched a new campaign that utilises Snapchat lenses and gif creation website Giphy, Domino’s head of digital Nick Dutch says it has seen success by staying true to its brand while many of its rivals have lost sense of their identity.
UKTV uses Facebook Messenger chatbot as it launches first campaign for ‘disruptive’ on-demand TV brand
Leonie RoderickUKTV has launched the first campaign for its on-demand TV brand UKTV Play today (15 June), using a Facebook Messenger chatbot to serve up personalised TV show recommendations as it seeks to position itself as a “disruptive” entertainment service.
Brands hoping Facebook Messenger can redefine customer service
Thomas HobbsWith Facebook adding new tools to its Messenger platform, including the ability to scan unique user codes to start a conversation, both brands and agencies expect the social media giant to develop into a clearer customer service tool.
Redundancy Chronicles: Know thyself
Secret MarketerAs the furlough scheme comes to an end, the realities of the impact of Covid-19 on the economy and jobs is becoming ever clearer. In our new series, our secret marketer takes us behind the scenes to offer some catharsis and lessons on what to do if you find yourself made redundant.
Making agile work: Why GSK values skills over seniority
Charlotte RogersFrom building teams you can feed with two pizzas, to committing to regular retrospectives, agile working is helping GSK rethink how it does business in the era of Covid-19.
Coke’s marketing boss on Christmas, brand culls and what makes a good marketer
Molly FlemingIn an exclusive interview, Coca-Cola UK marketing boss talks about the challenges of 2020 and why the soft drink maker has had to be “braver” than ever before.
Channel 4 reveals new brand purpose in digital focus
Sarah VizardThe broadcaster is prioritising digital growth over more traditional TV ratings as it looks to “survive and thrive in a digital world”.