Domino’s Pizza explains why it is chasing Facebook bots
Domino’s Facebook Messenger bot allows customers to place an order simply by typing ‘pizza’ as it looks to “the next frontier” of ecommerce.
Domino’s Pizza: ‘We have a much clearer brand identity than many of our fast food rivals’
Thomas HobbsHaving just launched a new campaign that utilises Snapchat lenses and gif creation website Giphy, Domino’s head of digital Nick Dutch says it has seen success by staying true to its brand while many of its rivals have lost sense of their identity.
UKTV uses Facebook Messenger chatbot as it launches first campaign for ‘disruptive’ on-demand TV brand
Leonie RoderickUKTV has launched the first campaign for its on-demand TV brand UKTV Play today (15 June), using a Facebook Messenger chatbot to serve up personalised TV show recommendations as it seeks to position itself as a “disruptive” entertainment service.
Brands hoping Facebook Messenger can redefine customer service
Thomas HobbsWith Facebook adding new tools to its Messenger platform, including the ability to scan unique user codes to start a conversation, both brands and agencies expect the social media giant to develop into a clearer customer service tool.
Nationwide on why flexibility can only come from certainty
Marketing Week ReportersCMO Sara Bennison believes focusing on outcomes, rather than planning, is the best driver for success.
Did Ronaldo damage Coke’s brand? It depends where you were standing
Mark RitsonOur trusty columnist has been away for the past 10 weeks teaching the Mini MBA in Marketing and Mini MBA in Brand Management to 3,000 marketers across more than 40 countries. With class over and fresh from winning the PPA Columnist of the Year award, he returns with his own take on the Ronaldo Coca-Cola incident.
Why brands that put customer experience first are now reaping the benefits
Morag Cuddeford-JonesOrganisations with greater CX maturity are seeing their ability to demonstrate returns put them in a stronger position to invest, at a time when digital experiences are making the difference in winning customers’ business.
Why Evian made the call to retire its roller-skating babies
Manny PhamA key fixture of its long-standing ‘Live Young’ campaign, Evian made the decision to switch its marketing focus to sustainability as the brand’s top marketer believes people now “want to know what’s behind the brands” they consume.