Doner Cardwell wins building society brief

Coventry Building Society, the UK’s fifth-largest building society, has awarded its advertising brief, estimated to be worth £1m, to Doner Cardwell Hawkins.

The agency, which won the brief following a five-way pitch overseen by the AAR, will work on a project basis initially, with a view to being retained on a longer-term basis.

Previously, the mortgage and savings provider had worked with financial specialists Teamspirit, which is not thought to have repitched for the business.

In the past Coventry used real customers in its marketing and advertising campaigns, and built its strategy around its “TLC not PLC” slogan to emphasise the society’s continued commitment to mutuality. Last year, children’s television character Willo the Wisp was used on posters and mailshots to promote its “MOREgage” mortgages for first-time buyers.

The society, which was established in 1884, has assets of more than £9bn. Its customers are reached through its high street branches, the Web, telephone, post and a network of intermediaries.

Last summer DCH won a £2m campaign for the first major toothbrush launch from oral-care company Wisdom. DCH held the Casio G-Shock account until December last year.

Recommended

Sainsbury’s likely to stick with Jamie Oliver

Marketing Week

Jamie Oliver has been used in agency pitch presentations for the £47m Sainsbury’s advertising account, suggesting that the supermarket may not ditch the celebrity chef from its advertising. Both shortlisted agencies, JWT and incumbent Abbott Mead Vickers.BBDO, have presented creative plans in which Oliver can be used. The celebrity chef’s contract with Sainsbury’s is under […]

Daily Mail to test-run style supplement in September

Marketing Week

The Daily Mail is preparing to run a one-off glossy lifestyle supplement, to be carried by the newspaper in September. The Daily Mail Lifestyle magazine will be polythene-bagged with the main newspaper on a yet-to-be-scheduled Monday. A Mail insider says it could be a “toe in the water” test for a permanent glossy supplement. The […]

Knowledge Bank

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    If you're an existing paid print subscriber find out how to get access here.

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now