Tesco steps up marketing to get across price message

Sarah Vizard

Tesco is launching a two-pronged marketing strategy to stem worsening sales that will see it ramp up investment in TV and print advertising to hammer home price cuts and focus on driving long-term customer loyalty at the expense of promotional couponing. 

Jonathan Bacon

Privacy debate still key after Apple launches

Jonathan Bacon

Apple’s new software launches, unveiled yesterday at its Worldwide Developers Conference, have interesting implications for the ongoing debate around the use of personal data by brands. Firstly, they should help to bring concepts like ‘the quantified self’ and ‘the internet of things’ even further into the mainstream discourse.


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