Ahead of his keynote address at the Data Storytelling Conference, Kenneth Cukier, co-author of bestselling book Big Data and data editor of The Economist, speaks to Marketing Week about the challenges of big data and whether the internet of things and wearables are here to stay.
ITV’s chief executive Adam Crozier has questioned the effectiveness of online advertising, saying that while brands investing in digital “might look like they’re being more efficient on paper”, they are not seeing the expected results.
The ‘single customer view’ remains the holy grail for some of the country’s biggest and most successful brands, and even those that have invested in creating a single access point to each customer’s data still encounter numerous roadblocks before actually achieving that aim.
At the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From mitigating the impact of Covid on your career to Virgin’s updated loyalty offer, it’s been a busy week. Here’s my take.
The car brand is investing hundreds of millions annually over the next five years as it looks to create a seamless digital experience for customers.
Consumer insights fueled a nudge campaign that helped drive sales of Irish haddock, hake and whiting.
Rather than slashing R&D budgets in response to the pandemic, the vice-president of L’Oréal’s tech incubator believes there is still “so much room” for innovation.