Door drop may be a dinosaur but it still kicks
Your article about the spike in use in door drop marketing (MW February 10) was illuminating. Unaddressed mail is often derided, a bit like a classic car – attractive but old-fashioned.
However, in modern times this is one dinosaur that still kicks like a T-Rex. As the article points out, technology is very much behind its continued impact. Better data modelling and postcode targeting tools are playing a massive role.
If the pen is mightier than the sword then, as your research so emphatically shows, the leaflet is still mightier than TV, radio and email advertising.
Chris Roxburgh
Managing director
Link Direct
