Mark Doorbar has been promoted to senior vice-president of global marketing at Allied Domecq Wines & Spirits.
He replaces Ian Jamieson, who has been made group human re-sources director.
Doorbar’s existing role, as vice-president of marketing for Allied’s whisky portfolio, will be incorporated into his new job. He will not be directly replaced.
Doorbar will head Allied’s 20-strong global marketing team, which is split between the company’s UK office in Bristol and its headquarters in Westport, California.
He will report directly to Allied global marketing director Todd Martin, along with three other vice-presidents, Ben Sear, head of new product development, Jane Brown, head of consumer insight and Patrick Burton, head of integrated brand communication.
Doorbar, who joined Allied 18 months ago, will have responsibility for all of the company’s spirit brands, with special emphasis on four core brands – Ballantine’s whisky, Beefeater gin, Sauza tequila and Kahlua.
Allied spokesman Mark Hunt says: “Doorbar has risen quickly through the ranks since joining the company. This move seriously expands his role within the business.
“It is a recognition of the work he has done in developing a new strategic positioning for Ballantine’s, which is our biggest single brand asset.”
Doorbar, who will be based in Bristol, says: “It is an exciting opportunity. I will have a global role, overseeing the development of Allied’s key brands. We know that the potential is there for growth from the considerable amount of research we have done.”